Community Management
Some of the most well-known technology companies realize that one of the most effective ways to reach the K-12 or higher education markets is to develop and maintain a strong community of educators who can be the best kind of evangelists.
Techthree has a broad base of experience developing and managing education communities. We’ve helped several technology companies find the best ways to grow and leverage these groups through some of the following approaches:
- Develop strategies to start new communities or to enhance those that need some new energy
- Create organizational tools to help sales and marketing leverage these educators’ knowledge and experience
- Plan enhancements for the community that make the best use of Web 2.0 tools and technologies
- Cultivate case studies and articles to build mindshare and brand penetration in the education marketplace
- Help to organize annual institutes where these educators come together to share ideas and learn the latest about product development
Innovative educators who use your products every day can speak with the kind of credibility that only comes when peers share with one another. When you create a community of these educators, they learn from one another, they energize each other, and they then go out to share their expertise enthusiastically with others. They win and you win.
Design. Develop. Maintain.
Now is the time for a web makeover - or to make a plan to keep your content fresh!
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